| Operating the customer portal and partner portal | Name, business contact details, account details, login details, role, audit logs | Legitimate interests; performance of a contract where applicable |
| Registering and managing portal users | Name, business, business email, business phone, account role | Legitimate interests; performance of a contract where applicable |
| Licensing, customer and partner account administration | Business contact details, organisation details, account records | Legitimate interests; performance of a contract where applicable |
| Responding to enquiries and demo requests | Name, business contact details, enquiry details | Legitimate interests; steps prior to entering into a contract |
| Providing support | Contact details, support tickets, technical information, portal records | Legitimate interests; performance of a contract where applicable |
| Security monitoring and misuse prevention | Login data, usage logs, audit logs, IP address, device/browser data | Legitimate interests; legal obligation where applicable |
| Deal registration and partner management | Partner contact details, customer contact details, deal records, commercial information | Legitimate interests; performance of a contract where applicable |
| Business-to-business marketing | Name, business contact details, marketing preferences, interaction data | Consent where required; legitimate interests where permitted |
| Managing newsletter subscriptions | Name, business email, preferences | Consent; legitimate interests for suppression and administration |
| Website analytics and improvement | Cookie data, technical data, usage information | Consent where required; legitimate interests for strictly necessary or low-risk operational analytics where permitted |
| Advertising and remarketing | Cookie data, marketing interaction data, device/browser information | Consent where required |
| Billing, finance and accounting | Billing contact details, invoices, payment records | Performance of a contract; legal obligation; legitimate interests |
| Legal, regulatory and compliance matters | Relevant account, communication, contract and transaction records | Legal obligation; legitimate interests |
| Business operations and improvement | Contact details, usage data, feedback, support records | Legitimate interests |