Storage Economics

Up to 92% lower backup storage cost.

Petabyte-scale effective backup capacity with fewer disks, fewer shelves and EBA included in the Sendense platform.

Veeam native data reduction can help, but large backup repositories often still force a choice: scale standard spinning disk or add a deduplicating appliance. Sendense EBA brings repository efficiency into the platform layer.

The savings compound as capacity grows: EBA adds commodity disk behind the same repository engine, while traditional designs keep expanding shelves or appliance spend.

92%

Lower Storage Cost

89%

Fewer HDDs

1.3mo

CSP Payback

Grows

With Scale

The 1.44 PB Proof Point

Same Effective Capacity. Very Different Economics.

At 9:1 reduction, 160 TB raw becomes 1.44 PB effective. The model below compares three repository approaches against the same capacity target and shows why the gap widens as capacity increases.

£102.3k

1.44 PB raw storage build

Veeam Standard Repository

Without appliance-class data reduction, a spinning repository has to scale close to the effective protected capacity.

£125k

160 TB appliance quote

Veeam + Dedupe Appliance

A deduplicating appliance reduces the disk footprint, but the appliance cost becomes the expensive part of the design.

£9.6k

160 TB raw + NVMe tier

Sendense EBA

EBA is included with Sendense, pairing commodity disk with a mirrored NVMe performance tier and software-defined repository efficiency.

Capacity Model

Three Repository Designs. One Capacity Target.

Compare a standard spinning repository, a deduplicating appliance design and a Sendense EBA repository design using the same 9:1 data reduction assumption.

The important trend is not just the starting number. Moving from 720 TB to 1.44 PB effective capacity adds about £3,300 to the Sendense EBA repository design, compared with about £49,900 for the raw spinning repository model and £85,000 in the dedupe appliance quote path.

Effective Capacity

720 TB

Assuming 9:1 dedupe and compression from 80 TB raw.

88%

Max Saving

Veeam standard spinning repo£52,400
Veeam + dedupe appliance£40,000
Sendense EBA repository design£6,300

88%

Vs Raw Repo

84%

Vs Appliance

89%

Fewer HDDs

Raw repository: 720 TB raw, 90 x 8 TB HDD, 8 disk shelves

Dedupe appliance: 80 TB dedupe appliance quote, assumed at 9:1

Sendense: 10 x 8 TB HDD + mirrored 3.2 TB NVMe tier

Rack footprint: about 88% fewer disk shelves than the raw spinning design.

Effective Capacity

1.44 PB

Assuming 9:1 dedupe and compression from 160 TB raw.

92%

Max Saving

Veeam standard spinning repo£102,300
Veeam + dedupe appliance£125,000
Sendense EBA repository design£9,600

91%

Vs Raw Repo

92%

Vs Appliance

89%

Fewer HDDs

Raw repository: 1.44 PB raw, 180 x 8 TB HDD, 15 disk shelves

Dedupe appliance: 160 TB dedupe appliance quote, assumed at 9:1

Sendense: 20 x 8 TB HDD + mirrored 3.2 TB NVMe tier

Rack footprint: about 87% fewer disk shelves than the raw spinning design.

Scale Comparison

Sendense EBA stays lean. External repository options get heavier.

This compares the incremental Sendense EBA hardware step with two non-Sendense repository choices: a raw spinning repository build and a quoted dedupe appliance path.

Sendense EBA expansion

Sendense path

Add another 720 TB effective capacity with 10 more 8 TB disks in the Sendense EBA repository design.

+£3.3k

Traditional raw repository expansion

External alternative

Outside Sendense, a non-deduplicating spinning repository needs another 720 TB of raw disk capacity.

+£49.9k

Dedupe appliance expansion

External alternative

Outside Sendense, the quoted appliance path moves from the 80 TB dedupe unit to the 160 TB unit.

+£85k

CSP Payback

Backup Storage Economics Built for CSP Margin.

For a provider selling protected capacity every month, lower repository capex changes the service margin. At £5 per TB per month, repository payback can be measured in weeks rather than years.

The larger the service becomes, the more important this gets: protected capacity revenue scales linearly, but the Sendense repository cost curve stays much flatter than raw disk or appliance-led designs.

Capacity

720 TB effective

EBA Cost

£6,300

Revenue

£3,600/month

Payback

1.8 months

Capacity

1.44 PB effective

EBA Cost

£9,600

Revenue

£7,200/month

Payback

1.3 months

CSP revenue model uses effective protected capacity sold at £5/TB/month. It excludes support, power, server chassis, RAID/spare overhead, finance cost, software packaging and customer-specific operating costs.

Why Sendense EBA

Repository Efficiency Belongs in the Platform.

The value is not only the first purchase. Fewer disks also means less power, less cooling, less rack space, fewer disk failures and less time spent designing around a specialist appliance.

01

EBA Included

Deduplication, compression, retention and direct recovery behavior are part of the Sendense repository path.

02

NVMe Write Tier

A mirrored SSD tier absorbs hot write behavior while capacity sits on commodity spinning disk.

03

Lower Failure Surface

Fewer HDDs and shelves reduce the number of moving parts in the repository estate.

04

Service Margin

CSPs can sell protected capacity without repository capex consuming the service margin.

Assumptions

Assumptions Behind the Model.

These examples use stated assumptions so the repository economics are clear and customer-specific variables stay visible.

01How does this compare with Veeam native data reduction?

Veeam includes native compression and data reduction features, but that is not the same repository model as Sendense EBA. For appliance-class repository economics, Veeam estates often have to choose between scaling standard raw disk or adding a deduplicating storage appliance.

02What dedupe and compression ratio is used?

The comparison uses a 9:1 effective data reduction assumption across all scenarios. Actual results depend on workload similarity, operating systems, change rate, retention depth, encryption scope and backup policy.

03What is included in the Sendense EBA cost examples?

The examples use Sendense repository design figures: 10 x 8 TB HDD with mirrored 3.2 TB NVMe tier at £6,300, and 20 x 8 TB HDD with the same NVMe tier at £9,600. EBA repository capability is included with Sendense.

04Why does the saving increase with scale?

EBA scales by adding commodity capacity behind the repository engine. Raw spinning repositories and dedupe appliances keep adding larger hardware blocks, so the cash, rack and power gap widens as protected capacity grows.

Based on UK storage quotes and commodity storage assumptions: 8 TB HDD at £360, 12-drive shelf at about £2,500, 9:1 data reduction, and the stated Sendense EBA repository designs. Figures exclude tax, support contracts, server chassis, RAID/spare overhead, power/cooling, finance costs and customer-specific implementation work.

Run the Numbers Against Your Repository Estate.

Share your current repository size, retention model, appliance quotes and target CSP price per TB. Sendense can model the storage, rack and payback difference.